No, it’s not Camden, New Jersey. Nor is it Boston’s infamous Charlestown neighborhood. Instead, we’re talking about the second page of Google: where sites go to die!
When looking for a new TV or that chic, new restaurant, how many of you have never been beyond Google’s first page before changing your search?
That’s what I thought. It’s no secret that it’s imperative for any site to have a strong Google Ranking to survive. A significant percentage of any site’s users arrive there via organic search and Google is the most visited website in the world.
However, many are still using SEO practices that Google clamped down on years ago with its many algorithm updates like Panda and Penguin. Google made it crystal clear that they want to provide content that is genuinely relevant, not from content farms that forcefully put a keyword in an article 736 times.
Do you want to avoid the mausoleum of pages 2 through infiniti?
Of course you do! What you need to understand is that today, content is king. It is critical that your articles, images, videos, etc. are relevant, engaging, and of top-notch quality. After all, Google’s purpose is to help users find the answer or solution to their search query. If your site has what they’re looking for, users will stay on the site (i.e. a lower bounce rate), engage with your content in the forms of comments/sharing, and return. Google’s algorithm rewards this and you’ll move out of the depths of the second page abyss.